2023 ADER ERROR X CONVERSE 2nd
‘Create Next : The new is not new’

The second global collaboration between ADER ERROR and Converse,
inspired by the brand’s shared slogan “Create Next: The new is not new”,
explores the sources of newness, including the philosophy that
in order to create the new, we must look to the past.
Following on from the first collaboration, which highlighted the value of
creativity, we present a new vision that emerges from an archive of
past and present.
This vision reinterprets the compositional order of time,
flowing from beginning to end, with a creative flair,
and presents collections that emerges from the accumulation of time.

The second collaborative campaign is inspired by
the two brands’ slogan, “Create Next: The new is not new.”
It tells the story of an individual’s discovery of new creativity
over time through everyday experiences in life
that are transformed into a sense of meaning.

ADER ERROR and Converse share a common
philosophy of creativity.
Newness is not something that
emerges in a moment, but is discovered based on the past
and meets the present values to express new creativity.
Experience the creative values of
ADER ERROR and Converse,
and record new creativity in your own time.

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