The collection is centered around the concept of “Thread,”
inspired by the simplest element that connects two different worlds.
Representing the formation of relationships and the creation of new connections,
the thread is translated into stitching as the collection's defining design motif.
The stitch symbolizes both the trace left by separate elements coming together
and the continuity and connection between the two brands.
Through this concept, ADERERROR presents a new interpretation of the iconic Boston silhouette,
consistently expressing the idea of Thread not only through the product design,
but also across the collection's storytelling and visual campaign.
The collection is centered around the concept of “Thread,”
inspired by the simplest element that connects two different worlds.
Representing the formation of relationships
and the creation of new connections,
the thread is translated into stitching
as the collection's defining design motif.
The stitch symbolizes both the trace left
by separate elements coming together
and the continuity and connection between the two brands.
Through this concept, ADERERROR presents a new interpretation
of the iconic Boston silhouette,
consistently expressing the idea of Thread
not only through the product design,
but also across the collection's
storytelling and visual campaign.